Now plants play the main role

Today there is no getting around the subject of plant-based nutrition. A clear trend can be seen - in addition to vegetarians and vegans, it is above all flexitarians who demand more conscious consumption and handling of meat and who want more vegetable content on the plate. As a result, many guests nowadays more and more often forego meat and, if they have the choice, opt for attractive, plant-based dishes that are just as exciting. According to the Kantar Worldpanel Division, 89% of meat-free dishes are eaten by non-vegetarians. The consumption of plant-based dishes has increased by 23% in the last four years. *

Meat substitute products serve a steadily growing desire for a sustainable, healthy diet, general protection of the climate by reducing CO2 emissions and protection of animal welfare in general. In spite of this commitment, nobody wants to compromise on enjoyment - they'd be happy to do without meat, but not compromise on taste.

So the Chef’s creativity is required. We support you with a perfectly coordinated shopping cart. Our constantly growing selection of products helps restaurateurs and chefs to design menus and dishes that are geared towards the needs of flexitarians, vegetarians and vegans.

“With The Vegetarian Butcher we have found the perfect alternative to meat. The taste and consistency of the products are confusingly similar to the original, but they do without the side effects that industrial livestock breeding brings with it ”, explains Dirk Rogge, Head of Culinary Consulting in Germany.

* Kantar Worldpanel Division, Meat free & plant based occasions / 52, February 2019 / Main meals (excl. Snacking) 52 wfe June 2019 vs June 2015

Below you will find our plant-based range of vegetarian and vegan products. Have fun trying it out!